Why marketing flyers matter in real estate
With every new listing you win, there is a need to advertise, market and sell that opportunity, so you can meet the vendor’s expectations and ensure your success.
Commercial real estate flyers are often the centre of many company marketing plans and with good cause. Done right, flyers can hold value for an agency in numerous ways. Unfortunately, too many agencies fail to give these tools the attention they deserve and as a result lose out on their value. Here are a few reasons why this should be reversed.
THE BENEFITS OF WELL-DONE FLYERS
First impressions do count
With your company brochure, offering memorandum or property listings front and centre in your marketing kit, these will likely be the first things that prospective clients see. Well written, organised, nicely laid out materials will let readers know you’re serious about your business and that you have what it takes to satisfy their requirements.
Represents your brand
Flyers represent your brand. Whether you’re using templates or a custom design by your commercial real estate marketing firm, this is a great opportunity to reinforce brand image, colours, voice and other design elements. Your brand is the emotional and psychological associations that a person makes with your business. It is also your promise to the marketplace and tells people what you stand for so, this is a great opportunity to be clear about those things.
Separates you from the competition
Flyers created using company branding well ensures, that without looking closely, you can quickly tell they are from the same company. Flyers do the important job of distinguishing their respective brands from the competition. Even if every commercial real estate company used black and white versions of their flyers, they should still be distinguishable from the competition and representative of a company.
Tools for your salespeople
Enablement likely plays a key in role in your commercial real estate marketing strategy. Providing your sales people with high quality flyers can play a big part in that and give the salesperson confidence that the material s/he is leaving behind are going to continue the conversation with the client. Your sales team probably puts a lot of effort into all aspects of their personal presentation, so the materials they’re using should reflect a similar commitment.
Summarises the details
Let’s face it, clients can be selective listeners. They filter the information being conveyed based on what’s important to them. As a result, some really key points may be missed. A thoroughly thought-out flyer or brochure will contain all of the details and serve as reference for the client.
Call to action
A good real estate flyer has a clear and concise call to action so prospects can know who to contact if they decide to go with the deal. Adding the contact information to the marketing piece must be done during the original design process and should not be forgotten. Furthermore, adding a call to action with pertinent contact information can make an audience feel an extra push of persuasion to seal the deal. If the real estate firm you’re affiliated with has a promotion, then you can tell that bit of information to your potential clients, and they’ll know where and how to reach you.
It’s easy to dismiss commercial real estate flyers as just another necessity. Done right though, they can be a powerful marketing tool that will add to your marketplace presence and help close more sales.
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