4 Real Estate Photography Tips To Ensure Your Listings Get Sold
(Things To Do Before, During, and After A Shoot).
Real estate photography is in high demand in Australia these days. Because of the constant rise and fall of the real estate market, people have been buying and selling houses more than ever before! Since real estate photography is a primary aspect of property marketing, real estate agents and property owners alike are continuously seeking photographers who can take property-selling images.
If you execute it well, real estate photography can turn a seemingly boring and unattractive property into a magnet for prospective buyers. If you’re looking to get into real estate photography for either your own property needs or another reason, here are four things to keep in mind when taking your own real estate photographs.
THE NIGHT BEFORE THE SHOOT
Dedicate the night before a real estate photoshoot to preparation and careful packing of everything you need for the shoot. How prepared you are will determine how well the photo shoot goes. Preparing the night before will help you stay organised and on-schedule.
Tip #1: Get All of Your Equipment Ready
Be sure to pack your equipment and have it ready the night before. Check to make sure that you haven’t forgotten anything and that your equipment is clean and ready to operate.
Every component of your equipment is essential for capturing attention-grabbing photos that will help sell your property. Ensure that your camera lenses, flash, tripod, remote trigger, light modifiers, and light stands are fully operational and ready to roll for stellar photography!
THE DAY OF THE SHOOT
On the day of the photoshoot, arrive early to get plenty of buffer time in case something goes wrong. An essential element to any real estate photoshoot is lighting, so be sure to take advantage of as much natural lighting as possible. Once you’ve set up your equipment, you should thoroughly explore the space you’re about to photograph.
Tip #2: Explore the Home Before You Begin the Photoshoot
Take some time to walk around and explore the space before you start the shoot. This will create a comprehensive mental picture of the home and help you uncover interesting angles. Look for the natural light sources and then explore how you can light the room for the best impact.
Now is also the time to decide where you should start and what angles to take While walking around the house, keep in mind how naturally photogenic each room is. Change up each room’s setting and look for any improvements you might make in the room’s presentation and staging.
Tip #3: Capture the Best Angle and Don’t Be Afraid to Experiment!
As you explore the space, be sure to keep track of the best angles, lenses, and lighting for each room throughout the house or property. Then go back through, set up each room for lighting, and try different lenses to get the best shots and angles.
Don’t be afraid to experiment. Keep in mind distortion, excess lighting, shadows, glares, and other visual obstacles that might get in the way of a good shot. If all else fails, go with a more neutral camera angle, like an eye-level shot, that still captures the essence of the space you’re photographing.
DURING THE EDITING PROCESS
The editing process in real estate photography is highly instinctual. It will help if you remember that you are editing a picture of a house and not a living thing. For instance, if the lighting on the day of the photoshoot was not ideal, you can usually make improvements during the editing process to compensate for the low lighting.
In the end, your ultimate goal is to produce images that will attract buyers to your property. Place yourself in the shoes of your ideal buyer and keep that perspective in mind as you edit. Crop away distracting edges and make sure that each final image makes the room pop.
Tip #4: Take Advantage of Both Preset and Advanced Editing Techniques
Many photographers do not trust preset editing settings. However, you’ll find instances when the preset settings are a good option for a real estate photograph. In most cases, it would be best to test the preset settings before playing around with the advanced setting options. You should always be looking to improve your photographs by making lighting density, distortion removal, and clarity adjustments to your pictures, as well as cropping to get the best compositions.
ATTRACT BETTER BUYERS WITH OPEN2VIEW’S REAL ESTATE PHOTOGRAPHERS
High-quality, professional real estate photography can mean the difference between being on a buyer’s shortlist or not.
Call us on 07 5492 5901 for enquiries.